+61 2 6243 4830
Beware Of The Business Danger Zones
The Small Business Association (SBA) states that 30% of new businesses fail during the first two years of being open, 50% during the first five years and 66% during the first 10 years. With such statistics in mind how do you go about future proofing your business, avoiding and even escaping the business danger zones. This simple to read e-book provides valuable insights from a CEO and former Insolvency and business reconstruction specialist.
$22.00 (AUD) plus GST
Talk The Talk, Walk The Walk
33% of Americans say they will consider switching companies after just a single instance of poor service. On average customers tell 15 people about a poor service experience versus the 11 people they will tell about a good experience. 74% of people are likely to switch brands if they find the purchasing process too difficult. The list of statistics goes on and the findings are consistent across Australia, New Zealand, USA and Canada. Policy and procedure manuals, standard operating procedures and training alone will not make your business bullet proof or an exception. If you want to attract and keep customers, you must consistently talk the talk and walk the walk.
$22.00 (AUD) plus GST
The Business Battlefield And Ways To Survive It
We often here about business being a battlefield, we talk of front line employees, minefields, targets, collateral damage and casualties. So much “battlefield” jargon has crept into business speak you probably don’t even notice anymore. Business is tough, there is no doubt. There is a reason the corporate world regularly turns to military leaders and former military heroes for inspiration, answers and guidance. The answers to daily challenges faced by businesses can be found in all aspects of the military. From Marcus Aurelius and Sun Tzu to modern day military minds, there is something for everybody in this simple to read e-book that will make you think of application to your own business.
$22.00 (AUD) plus GST
Why Sponsorship Is Like Marriage
Probably the first time you have considered the similarity between sponsorship and marriage and after reading this e-book you may never look at sponsorship in the same way. The reality is though that there are many similarities and being both aware and also planning for contingencies you are unlikely to end up in a situation you don’t want to be in. Light hearted but the lessons come from extensive corporate sponsorship experience as both a rightsholder and a sponsor. A must read for anybody in a sponsorship role or considering a sponsorship.